{"id":198,"date":"2017-02-10T17:53:58","date_gmt":"2017-02-10T12:23:58","guid":{"rendered":"http:\/\/yeppar.com\/blog\/?p=198"},"modified":"2022-03-08T15:15:50","modified_gmt":"2022-03-08T09:45:50","slug":"yeppar-zee-jaipur-literature-festival-2017","status":"publish","type":"post","link":"https:\/\/yeppar.com\/resource\/blog-articles\/yeppar-zee-jaipur-literature-festival-2017\/","title":{"rendered":"Yeppar associated with ZEE Jaipur Literature Festival, 2017: where literature meets technology"},"content":{"rendered":"

With oodles of bibliophile headed towards most ravishing and edifying Zee JLF, 2017<\/a>, a Jaipur- based start-up \u2018Yeppar\u2019, perks up the show by presenting the use of augmented reality technology for boosting print readership.<\/p>\n

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Zee JLF having entered into its 10th <\/sup>year, hosted a flamboyant event bringing in some of the most influential and renowned politicians, entertainers, authors, speakers, historians, politicians and humanitarians whose mere glimpse set the ball rolling. However, what robbed the attention of the invitees was a phenomenal exhibition of use of augmented reality technology for multiple purposes. First-rate augmented reality booklets<\/a> were distributed to each of the visitors, for making them acquaint with the use of augmented reality in education<\/a>, healthcare, marketing and real estate sector. What created much of buzz was the fact, how this unique app proves beneficial for the authors and publishers across the globe for making masses aware about their recent publication and connecting with them at one go.
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The Yeppar team went a step ahead to further showcase how augmented reality technology can prove to be advantageous for the authors and publishers in gaining back the print readership by means of creating an enticing and enchanting experience for the readers. The utility of Yeppar, an AR app, was made known to the visitors of Zee Lit Fest that centered the appreciation and attention of many. \u2019The advantage of overlaying the additional content in form of images, graphics, videos, 3D models, and texts, is what brings life to the otherwise mundane black-printed books\u2019, said by the Yeppar team.<\/p>\n